Ariely on motivation

                                                           
     

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Fascinated with how decision making is often influenced by emotional state, moral codes and peer pressure, rather reason, Ariely believes that understanding this could help us lead better lives.

Dan Ariely is a Behavioural Economist at Duke University, a visiting professor in MIT’s Programme in Media Arts and Sciences and Author of Predictably Irrational; The Hidden Forces that Shape Our Decisions; The Upside of Irrationality and The Unexpected Ways We Defy Logic at Work and at Home. Fascinated with how decision making is often influenced by emotional state, moral codes and peer pressure, rather than reason, Ariely believes that understanding this could help us lead better lives.

CNBC asked Ariely how we can motivate people to change everyday behaviour and reduce carbon emissions.

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